Csr06.ro
Title
ABOUT CSR:06: - The Integrated National CSR Conference
Description
The Integrated National CSR Conference is the first event approaching the CSR (corporate social responsibility) aspect in an integrated way. The title "Investing in the future" explains that CSR with all its elements (business conduct, employee relationship, ocupational health and safety, monitoring systems, client relationship, supplier relationship, community involvement) should not be regarded as occassional activities, but as those that are part of the business strategy of each company.
Companies that succesfully integrate CSR within all areas of their business stand to gain financial and social benefits through the identification of new business opportunities, the strenghtening of their brands and corporate reputation, the attraction and the retention of top employees, and recognition as trusted partner. Successful CSR integration also creates a climate that can enhance public acceptance and support.
At the same time, business that approach CSR integration without rigor, discipline, strategy and wisdom can find themselves at a disadvantage. Companies that raise false expectations, discount the complexities of operating in a global economy, neglect to ensure that ressources are wisely deployed, or fail to act in a consistent manner may find themselves paying a price that is both greate great and disruptive to their business.
