ConceptsOfMarketing.com
Title
Concepts of Marketing - Principles Level Marketing Textbook by Gilbert D. Harrell, Professor of Marketing at Michigan State University
Description
Excerpted from the website:
- Marketing is changing dramatically and rapidly. Examples of marketing actions even a year old can be outdated. As companies build relationships with customers, many marketing principles, tools and techniques that are relatively timeless require alignment with today’s global, technological, diverse and ethically challenging business environment.
