cLemensBrandt.com
About cLemensBrandt.com
Imagine finding a phone that belongs to somebody else: The campaign offers a voyeuristic look at the lives of three twentysomethings through their Nokia 7610s. The campaign represents a unique approach to storytelling fusing scripted content with real time audience interaction via a 24/7 live feed of mobile media direct from the characters' phones. Designed to re-engage youth, the campaign used media that reflects their consumption habits.
