ChipotleFan.com providing information about Chipotle online itself

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Matt Silverman

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Chipotle Fan.com - Nutrition information, recipes, coupons, locations, and all things Chipotle Mexican Grill

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Matt, the creator of ChipotleFan.com is a student at The George Washington University. This website was originally just a Chipotle Nutrition Calculator located at http://www.freestartster.com/chipotle . The idea for the Chipotle Calculator came when Matt e-mailed Chipotle for the nutritional information on their burritos. They replied with a PDF sheet listing the nutritional information for the individual ingredients, but it was annoying to calculate what your burrito has manually.

Being lazy, in an odd reverse-lazy kind of way, Matt decided to write up the Chipotle Calculator to make it easy to find out how healthy his burrito was. He posted a link to the calculator on a few forums accross the net, and shared it with his friends. Before long the calculator page was getting 500+ Chipotle hungry visitors every day. Because of the success of the page Matt decided to go all out, getting the domain ChipotleFan.com and re-doing the site.