CharmingShoppes.com is a family of retail apparel companies, fashion needs of women

Charming Shoppes, Inc.

Description

Charming Shoppes, Inc. is a multi channel company and the actual clothing retailer leader. The company is mainly specialized in plus-size women's apparel. Charming Shoppes incorporates four different store brands: Lane Bryant, Fashion Bug, and two more. In addition, Charming Shoppes Inc. also incorporates Crosstown Traders, Inc. marketer for women's apparel.

Charming Shoppes was founded in Philadelphia in 1940 and at the moment it has over 2300 shops in approximately 40 states throughout the United States. All of the stores are generally large covering in average 8000 square feet and are more often located in strip malls not in major shopping centers. Focused on junior, misses', and mainly large-size women's clothing including sportswear, lingerie, outwear and many different accessories the company primary targets shoppers with an average income. Charming Shoppes Inc. has been a public company for more than 35 years and it is a member of the Fortune 500. The company’s stores had been operating for more than 100 years through its Lane Bryant brand. Every brand incorporated in the company has a rich history.

In spite of many difficulties, Charming Shoppes still occupies a solid competitive position and at the end of 1993, the company had a net income of $81.1 million an impressive improvement from previous years. Applying an aggressive growth strategy Charming Shoppes had plans to open more than 1000 new store during only 5 years. In the second quarter of 2000 Charming Shoppes reported record earnings and the predictions for the next year were somewhere near $1.6 billion in sales meaning a 33 percent increase comparing to the previous year.

The company’s principal operating units are Fashion Bug, Catherine's Plus Sizes and Added Dimensions; while its principal competitors are The Limited, Inc., Target Corporation and last but not least Wal-Mart Stores, Inc.

Distribution

Assisting the company’s retail store brand Charming Shoppes has two operating distribution centers. For the Fashion Bug chain stores, there is a distribution center located in Greencastle, Indiana. The facility has just about 1 million square feet and is situated on a 150-acre strip of land. This huge centre has been bought in October 1987 and has the capacity to provide merchandise for 1800 stores. Serving Lane Bryant and Catherines Plus Sizes stores is a distribution centre located at White Marsh, Maryland. The center is approximately 390.000 square feet and it is located on a 29 acres strip of land. The facility was bought in 2002 and has the capacity to provide supplies for just and about 1400 stores.

Automated cataloging systems improve the flow of products from receipt to quality control assessment, receiving, ticketing, packing and finally shipment in both distributing centers. Retail stores

The third largest American retail apparel company (by the number of store units) Charming Shoppes is present in any shopping center, malls and outlet centre. With the help of four distinct brands—Lane Bryant, Fashion Bug Catherines and Petite Sophisticate Charming Shoppes has the ability to provide clothing for all plus-size women in the country as well as different smaller sizes women.


Languages

English

Logos

Logo-charmingshoppes-com.gif

Additional Information

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