CanadaLoyalty.com
Title
News, listings, analysis, discussion, and promotions for Canadian loyalty, reward, incentive, and membership programs
Description
The purpose of loyalty programs is to entice you to do more business (spend money) with vendors affiliated with the program. The most obvious way they do this is by offering points that can be redeemed for products or services at a later date when you purchase items from affilliated vendors, but they have other methods as well.
When you enroll in a loyalty program, you usually give consent for them to keep a record of all the purchases that you make. These transactions are kept in a massive data warehouse that is used to specifically target you for additional offers, as well as to determine general trends in the market. This data is very valuable and can be analysed, packaged and sold to companies looking to optimize their products and marketing efforts.
You should be concerned about your privacy. Read the agreement carefully before enrolling in any non-mainstream program. Be vigilant about authorizing them to sell any of the specific details about you or your spending habits to other companies or marketers.
This site is targeted at Canadian consumers, and has no affiliation to any of the programs.
