BlacksBurgBrewing.com
Title
Blacksburg Brewing Company - Main
Description
Heritage Lost - An American Tragedy
American beer culture in the 60's and 70's was only marginally better than that of prohibition. Sure, there was plenty of beer, but the traditions and styles brought over by immigrants from all over the world were disappearing. Highly effective marketing campaigns had changed America's beer preference to light-adjunct lager. Low calorie light lager beers soon began driving and shaping the growth and nature of the American beer industry, even to present day. By the late 1970's, the beer industry had consolidated to only 44 brewing companies in the entire country - a far cry from the 4,131 American breweries of 1873.
While the American brewing landscape was shrinking in taste and size, a grassroots homebrewing culture emerged. The homebrewing hobby began to thrive because the only way a person in the United States could experience the beer traditions and styles of other countries was to make the beer themselves. These homebrewing roots gave birth to what we now call the "Craft Brewing" industry.
Craft beers, often dubbed "microbrews," are generally "all-malt" domestic beers produced using 100 percent malted barley. Their inspiration can be traced to British, German or Belgian traditions or is often uniquely American. Craft beers range from pale to dark in color and from mild to strong in alcohol content. Sometimes they include unusual ingredients such as fruit, herbs or spices. Compared with other beers, their emphasis is more on flavor, and less on appealing to a mass market. (The best-selling American beers are brewed using 30 to 40 percent rice or corn "adjunct," resulting in a paler, lighter-bodied and lighter-flavored beer).
Languages
English
Contact
- Blacksburg Brewing Company
-
- CHARLOTTESVILLE Virginia
- United States 22903
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- 5408181891
Additional Information
Related Domains
External Links
- Alexa: BlacksBurgBrewing.com
