Birks.com Birks is a leading designer of jewelry, timepieces, and gifts.

Title

Birks

Description

Over the years, Birks and Mayors have created a longstanding philosophy of quality, exclusivity and excellence in service that has made a great impression in the luxury jewelry universe.

For Birks, it has been an illustrious and celebrated journey of over 126 years… In 1879, Henry Birks was inspired to start his own jewelry store with a set of core values including quality, exclusivity, excellent service and an openness to design innovation. His vision is at the cornerstone of a retail empire spanning five generations that served a clientele which included royalty and heads of state. Throughout the 20th century, great moments color Birks’ memorable journey as it dominated the Canadian jewelry market and earned more international design awards for its work with diamonds than any other Canadian jeweler.

Sharing Birks’ philosophy of excellence, Regaluxe Investment acquired Henry Birks & Sons in 1993. The majority holder of Regaluxe Investment, Count Lorenzo Rossi di Montelera from Turin Italy, recognized in Birks a luxury brand with tremendous potential. “A brand is special” he says. “It’s not something that comes up and goes away – it’s a long-term prospect. Birks, as a brand, is a national icon. It is irreplaceable. I know how important that is to the success of a brand. It was that same focus on brand identity that contributed to our success at Martini & Rossi.”

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Contact

Birks and Mayors Inc
Montreal QUEBEC
Canada H3B 3H4
514-397-2532

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