Beguiling.com

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Welcome to the Beguiling!

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Founded in 1987, The Beguiling has set a new standard in Canada for retailing comics and related culture. Showcasing the largest selection of alternative, underground and avant-garde graphic story telling in the country, The Beguiling has a worldwide reputation for excellence. Among the many accolades afforded the store, the most prestigious was the first-ever Eisner Spirit of Retailing Award for excellence in retailing. The Beguiling has also sponsored many book signings, conventions and poetry/prose readings with legendary and current comics creators such as Robert Crumb, Harlan Ellison, Neil Gaiman, and others. In 2003, The Beguiling hosted it's first itteration of the Toronto Comic Arts Festival, bringing alternative and independent comics creators from around the world to Toronto to celebrate the best of comic art. The next will follow in May 2005, and more information can be found at http://www.torontocomics.com/tcaf".

The Beguiling also supports the efforts of Canadian cartoonists, authors and publishers. It is the shop of choice for Toronto’s comic book creators, such as Seth, Chester Brown, Joe Matt, Jay Stephens and others. Much of the store’s international reputation is due to endorsements from the various cartoonists who have visited over the years, and mentioned it in interviews or in their comic books.

The wide selection of independent or alternative books is not the only reason for the store’s appeal among creators. The store is organized and stocked to promote comics as something to be read and appreciated like any other art-form, and not a commodity geared to the speculator/investor . Besides comics of all kinds (including a fair selection of collectible comics from the 40’s to the present), Japanese animation books and videos, alternative literature, photography, art and design books are featured on two floors in the heart of fashionable Mirvish Village. If you can’t find it anywhere else, The Beguiling probably has it, or can get it for you.