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The Arca Group, Inc. is a consulting, publishing and venture capital firm headed by Howard Morgan, Director of Idealab.and Partner in First Round Capital, a seed stage fund. See the WayTooEarly blog for tech stuff, or my Vox blog for the finer things in life. Check out our book, with Prof. Leonard Lodish, Marketing That Works, (ISBN 0132390752) published by Wharton School Publishing. Dr.
