AnalystDirect.com
You need to know what reports industry analysts are writing about your company, its products and its competitors but you don't have subscriptions to all the relevant firms. And searching every analyst site one at a time is too burdensome and takes too long, so relevant reports get overlooked.
Once you find relevant reports you need to know which are positive in sentiment and tone toward your organization and your competitors, and which ones are negative -- and the search functions at the analyst sites don't tell you that.
Analyst Direct solves these problems simply and effectively by providing integrated search of tens of thousands of market research reports from IT analysts firms including Forrester, IDC and other leading firms. You can leverage our award-winning search engine and patented results classification to search all their reports using a single search and alerting interface so you never miss a single report you need.
Also, the reports are analyzed by MI Analyst, Northern Light's cutting edge new text analytics engine, to identify the tone of voice (positive or negative) toward your company and your competitors in each report. And the text analytics engine performs meaning extraction to tell you what the business issues they address in areas like corporate strategy, product marketing, market share, and pricing.
If you have subscriptions with the analyst firms, you can save your site logins with your account and access reports seamlessly from within Analyst Direct. If you don't have a login for an analyst firm site, Analyst Direct will navigate you to the report of interest and you can use the shopping cart feature of that site to purchase it.
The benefits of Northern Light's Analyst Direct Market Research Portal include:
- Access to a comprehensive array of market research from a single search
- Increased utilization of existing subscriptions
- Reduced time searching for relevant material
- More time for higher-value activities such as analyzing the information
Analyst Direct also includes access to thousands of business news stories and blog posts each day
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