AnErCa.com
About AnErCa.com
IntroducingEllen Karp of ANERCA. “Anerca” is Inuit for “renewal.” A concept word that refers to “soul,”“breath” and “poem.” Ellen Karp is a modern day truthsayer and trusted advisor who helps companies tease out the truth from the marketplace and transform it into results. One of world’s foremost authorities on consumer behavior and aspirations — and one of its leading qualitative research practitioners, Ms.
