Agribrands.ca
About Agribrands.ca
Agribrands Purina Canada
For more than 100 years, Purina products and services have been known for their premium quality. Today, Agribrands Purina Canada has become a global brand. But while strategic brand decisions are made globally, they are always managed locally.
Each business unit executes its business plan locally, with local management leading the way. The tremendous experience gained during 75+ years of Purina international expansion ensures that the specific market needs of individual business units are always met and fully understood.
Today, key foundations of the Purina brand include comprehensive marketing programs, access to leading-edge technology and research findings, unsurpassed product quality, partnership with industry stakeholders, highly skilled employees, and one of the most comprehensive dealer distribution networks in the industry.
Our continuous focus on customers’ needs led us to develop a multifaceted management initiative that delivers the highest value to our customers’ operations. This initiative comprises the “Purina Four Square Program."
