AcupunctureClinicMarketing.com
Title
Acupuncture Clinic Marketing, Relationships + Education + Word-Of-Mouth = Never Market Again
Description
Covers how to use relationships, education, and word-of-mouth to build your practice in the most cost-effective and effective way possible.
Think of it as an analogy. If patients are like water, having good word-of-mouth is like having a natural spring gushing patients. The bonus book, "The Faucet" (available at the site) is about setting up pipes so you can turn on the flow of patients into your office. It's more work and costs more, but is still relatively cheap and easy.
Most marketing methods use "buckets." You have to carry water and it's a lot of work (giving talks, lunches, etc.)