AERA.ca

AERA CREATIVE INC.

AERA logo aboutus.jpg
AERA is an intimate design lab with a focus on assisting clients in not only getting their message out but to act as a guide in developing creative and sustainable potential. No matter what the scope of your creative needs, AERA is here to provide efficient, eco-friendly and cost-effective design solutions tailored towards your target market. Design shouldn’t be scary or intimidating, at AERA we scale the project back to a state of easily digestible bits where you can dream big, but start small. Whether you are starting your first company or a tried and true staple of the industry, AERA is here to provide you with innovative and creative ideas that work specifically for you.

We pride ourselves on our diversity. As a collective of individuals from different areas of expertise, each of us pulls from our own experiences to add new perspective to the project at hand. This allows us to create custom project solutions without outsourcing or using generic material. From custom illustration to targeted photographic imagery, we make sure your product gets the treatment it deserves, this is the AERA difference.

CONTACT AERA

Phone: 403.452.5884
Email:
Website: www.aera.ca
Location: Calgary, Alberta. Canada

THE AERA MANDATE

AERA Creative Inc. was established on four seemingly simple principles;

IMAGINE
The ability to imagine is what breaths new life into design. It is the foundation, the root and the internal structure to which everything else is built upon. As creative minds, we at AERA are aware of the changing world around us and we feel it is crucial to meet this future with new and innovative perspectives.

DREAM
The ability to dream is what inspires our goals, secures our vision and fuels our determination. It pushes us to approach each project with a distinct level of dedication and commitment to it’s success and in turn enabling us to dream big but start small.

INSPIRE
The ability to inspire is what guides our approach from conception to realization. Design is, in its truest form, a message and we at AERA feel that this message can be more than a selling point. It is a tool to provoke change. A method to deliver ideas and a vehicle to inspire others.

CREATE
The ability to create is what sets us apart. AERA is built upon the foundation of collective collaboration bringing forth unique perspectives based upon our own individual artistic training, experiences and expertise. It's through this open forum that we can effectively develop upon the foundation of the first three principles, bringing structure and form to the project at hand.

OUR SERVICES

IDENTITY
Developing your companies identity is no small potatoes. It’s the foundation to which you’ll build your empire so why not give it the attention it deserves. AERA can handle every aspect of your identity from market research and corporate / product naming to logo development and slogan creation. Feeling confident about your identity is the first step in setting the right standard for your companies future.

PRINT MEDIUMS
Print advertising makes up a huge percentage of the global advertising market. With numerous viable print options, sometimes finding the right solution to fit your needs can be a bit overwhelming. Let us help to take the pressure off. Whether it’s an annual report, transit spot or a basic newspaper ad, AERA can provide you with creative tools to get your message out.

PHOTOGRAPHY
Interesting and effective imagery can make or break a campaign. We have in-house, industry leading photographers to capture your ideas on film. This means saying goodbye to stock imagery obtainable by your competitors and hello to unique and effective imagery tailored to your specific needs. This gives you the edge in getting your companies message out to the masses without blending into the crowd.

INTERACTIVE MEDIA
Existing on the web is no longer an option. Companies without a web presence literally can not compete in todays corporate markets. Web based marketing has blown up and the new generation of consumers are turning to the web to help them make better, more informed choices. AERA has the knowledge and tools to get your company into the streaming market of competitive online clicking with effective interactive solutions.

PRODUCT & PACKAGING SOLUTIONS
Creative three dimensional realization can sometime baffle and confuse even the best of them. When it comes to helping to develop your product from conception to reality, AERA will be there to offer creative solutions and design expertise.

GUERILLA MARKETING
In todays global advertising market, getting heard can sometimes feel like you are screaming at the top of your lungs on a deserted island. There are lots of effective and innovative strategies out there to separate you from the rest of the pack. You can trust in AERA to provide you with unique strategies to get you off that island and into the spotlight.

SUSTAINABLE SOLUTIONS
Not just for the hippies anymore, eco awareness has become a crucial factor in how people do business. From quality recycled paper stocks to green energy options, AERA offers an abundance of knowledge to help your company make solid sustainable solutions without compromising your corporate needs and desires.

GOING GREEN

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AERA Creative - Actively Encouraging Responsible Awareness

In todays day and age, going green isn’t an option it is a social responsibility.

AERA Creative realizes that the advertising industry is a major contributor to the consumption of natural resources and we feel that it’s our duty to do what’s necessary to help balance the pendulum back in nature’s favor.

What we are doing

The AERA office uses Bullfrog Power - as our power supplier, guaranteeing us green, carbon-free power from clean, emissions-free sources like wind power and low-impact water power. Bullfrog sources power exclusively from generators who meet or exceed the federal government's Environmental Choice™ Program EcoLogo™ standard for renewable electricity. In addition AERA also uses CFL light bulbs ( Compact Fluorescent Light bulbs ) to shine light in our offices helping to reduce our own draw on daily power consumption. This coupled with energy smart daily practices helps us to sleep better at night knowing that we are making an effort to do our part.

AERA proudly uses Netfirms hosting as our choice for web based hosting, for ourselves and our clients. Netfirms has launched their own Netfirms Green program - with a strict mandate to reduce energy consumption, landfill contributions, fuel emissions and chemical usage in their data centers and offices.

In our industry, paper is a daily source of consumption from internal daily business practices to the numerous advertising methods we promote. AERA Creative is doing our part internally to help turn our office into a paper less environment by turning to secure online and software based time management and corporate accounting solutions. We also advocate a weekly in-house recycling program for any renewable resources we do consume.

Huge leaps and bounds have been made in the past few years in regards to an increased quality in recycled paper stocks and AERA is proud to promote these solutions to our clients. Paper suppliers such as Neenah Paper - exceed green standards by producing recycled stocks that are green seal certified, processed chlorine free, made from the use of renewable energy and lastly as a member of the Chicago Climate Exchange their voluntary involvement legally binds them to high standards in greenhouse gas emission reduction and trading systems.

At AERA all of our promotional and collateral material are made from sources that feel the same way we do about the environment. From sustainable organic cotton t-shirts and soy ink printing to company’s like Neenah who are taking big steps to forge a new era in energy and natural resource consumption.

We believe that today is a new AERA, one that requires us to keep our eyes open and not blind to our role in our environment. We are committed to continuing our search for new eco-friendly resources and we hope that our clients will feel the same.

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