Anchor text is text on a web page that is linked to another web page.
For example, in this link the anchor text is “this link.”
Backlinks (links from another site to your site) have always been important for SEO and how high a website ranks in search results. The keywords in the anchor text of links to your site are also important for helping your site rank higher for those keywords.
When you link to web pages on your site or someone else’s, think carefully about the anchor text that you use. Use keywords that may help your or their SEO, but don’t forget about the reader. Make sure your choice of anchor text makes it easy to read your sentence and to have a good idea of what you can expect to find when you click the link.
Since March 2012, Google began using anchor text as a way to detect paid links (which are against their guidelines). Google warned people when they detected “unnatural links” – links to their site with perfect anchor text, or that seemed like they were paid for and too good to be natural. Read How to Avoid an Unnatural Links Penalty and Google’s Penguin Update: Prevention & Recovery for more information.
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