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While AdWords has become a crucial element for web marketing, other players are making their big entrance too. One of them is the just launched Microsoft AdCenter. And to make it even better, they also offer a $75 coupon in free clicks. So, you've got nothing to loose. You can always stop your campaign when the credit ends, so that you don't get charged. [Note: The $75 credit expires 90 days after the registration, so make use of it]
Of course, the volume of the clicks is not as high compared to Google's AdWords. For the same campaigns, with MSN AdCenter advertisers tend to get approximately 20% of the clicks they would be gettig from Google AdWords. This surely keeps Google at the top.
However, the conversion/lead rates are a different story. While for AdWords the conversion rate is around 2-3%, AdCenter users report conversion rates as high as 33%, 10 times better. This is due to the fact that MSN has been for a while now in the market and has more data about its clients.
Now, let's do some math. If with Google AdWords you would be getting 100 clicks daily, 3% of them would actually convert to customers. Whereas with MSN AdCenter out of 20 clicks, 30% would convert, which comes to a total of 6 customers.
Bottom line, with $0.05 per click, with Google's Adwords you would be spending $5 to get 3 customers, while with MSN Adcenter you would be spending $1 to get 6 customers.
Adcenter has worked pretty well for me till now, and i get much cheaper keywords for which in Adwords I would have to pay $2-3 more per click, due to the fact that there is much less competition of advertisers in AdCenter. It doesn't give me as much clicks as Google, but hey, its customers that give me the money, not clicks [they rather cost me money].
All in all, you can try it yourself. You've got nothing to loose, but win. Click below and Signup now to get the offer while it lasts! Click here to claim your coupon to try out Microsoft adCenter free* with a $75 credit for paid search clicks.
