We’ve had a lot of heartbreaking news stories in the past few years, and for many Twitter users that social network was the first place they heard about some of them. It can get emotional and a little overwhelming on Twitter as these tragedies unfold, and it’s a good time for your personal and company brand to make a positive
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When many businesses start out using social media, they often focus on their number of Twitter followers, Facebook likes, etc. and desperately want to increase those numbers. That’s why “services” that offer hundreds of thousands of new “real” followers for $5 or $150 can look like a good idea. (Spoiler alert: They’re not.) Increasing your number of followers – or
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Our Competitive Edge reports help marketers and business owners see who’s earning the most social media engagement – them or their competitors. The report also helps marketers get new ideas from comparing successful, engaging posts with unsuccessful ones. We thought it would be fun to try running the Competitive Edge for politicians competing in the 2012 election. We’ve compared the
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I received a great question from one of our Competitive Edge customers: What is the best Twitter URL shortener? As I dove into writing an answer, I took a step back and pondered whether it’s actually a good idea to use a URL shortener when posting in social media. After all, Twitter now has a built-in URL shortener, so you
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It’s pretty easy to unfollow someone on Twitter. That’s both a good and scary thing. Getting Twitter followers is half the battle. But hanging on to them is just as important – especially because it’s the most engaged tweeters (or tweeple) who are the most valuable for helping you get your message out. They’re the ones who are paying attention,
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You knew it was coming. For the past half hour, you’ve been refreshing Twitter over and over, waiting for it. Not yet… Nooot yet… Nooot…Bang! You’ve got it: your 4,000th follower. Whether you’re closing in on it, long past it, or dreaming of it, you know how useful it is for your business – online, brick-and-mortar, or both – to
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Twitter is a powerful social network for business. And the more followers you have – meaningful ones – the more exposure you will gain from tweeting. (If you’re new to Twitter, I suggest reading Twitter 101 first.) Here are 10 tips for getting more people to click “Follow” on your Twitter account: 1. Write interesting tweets. Add something to the
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Would You Rather Buy from a Person, or a Brand? We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities. So, how do you stay human on Twitter? Don’t be afraid to BE a human being
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Share Your Expertise for SEO & More Customers When you write a blog post or article about something that matters to your customers and prospects, make sure you get the utmost value out of it. After all, it’s not so easy to produce a piece of writing, especially for busy business owners and one-person marketing departments ;-) You’ll reach a wider
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Why your social network activity fails to drive more business So, you heard this social media thing is all the rage, and decided to give it a go. You set up some profiles, sent out a few updates, followed a handful of people, and expected the interest and traffic to come charging in. You got…nothing. You’re asking yourself, “What have
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