When many businesses start out using social media, they often focus on their number of Twitter followers, Facebook likes, etc. and desperately want to increase those numbers. That’s why “services” that offer hundreds of thousands of new “real” followers for $5 or $150 can look like a good idea. (Spoiler alert: They’re not.) Increasing your number of followers – or
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It can be very difficult to produce a Facebook business page that not only drives traffic but encourages conversation with fans. We found one example of a company that has managed to solve the Facebook riddle. They’re AFAR travel magazine (a.k.a. AFAR Media). With over 10,000 likes and over 15,000 Facebook fans, this multimedia-loving magazine is a perfect example of
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When Facebook introduced its new Timeline layout for business pages they dangled a marketers dream in front of our faces: the Cover Photo. It is the ultimate first impression. It’s the largest object on a company’s Facebook page—the viewer’s eyes travel straight to the photo. There’s one caveat—the Cover Photo can’t be used directly for marketing. In their terms of
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Our Competitive Edge reports help marketers and business owners see who’s earning the most social media engagement – them or their competitors. The report also helps marketers get new ideas from comparing successful, engaging posts with unsuccessful ones. We thought it would be fun to try running the Competitive Edge for politicians competing in the 2012 election. We’ve compared the
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Yesterday I was amused by a post about how Facebook was testing paid post promotion in New Zealand. I thought it was a bit crazy, but dismissed it as not all that important. After all, the company was just testing paid post promotion, and I bet Facebook tests all sorts of things that never see the light of day outside
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Share Your Expertise for SEO & More Customers When you write a blog post or article about something that matters to your customers and prospects, make sure you get the utmost value out of it. After all, it’s not so easy to produce a piece of writing, especially for busy business owners and one-person marketing departments ;-) You’ll reach a wider
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Why your social network activity fails to drive more business So, you heard this social media thing is all the rage, and decided to give it a go. You set up some profiles, sent out a few updates, followed a handful of people, and expected the interest and traffic to come charging in. You got…nothing. You’re asking yourself, “What have
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Tackling your business’s Facebook page can be overwhelming. Here are six easy and quick things you can do to make your brand’s presence on Facebook more effective. #1 Target Your Posts to the Right People Customize whether a post goes to all your fans, or only to people in certain countries or cities, or just to people who speak
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