We’re really excited about the new features we’re adding to our Competitive Edge report, and we’d like to show them off by giving some away. Want to win one? Comment on one of our social posts (linked below) and let us know which 3 social media channels you use most to promote your business and connect with your customers: Facebook
Read more →![Content Marketing: Who, What, When, Where, Why & How [Infographic]](http://www.aboutus.com/wp-content/themes/u-design/scripts/timthumb.php?src=http://www.aboutus.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-29-at-10.13.28-AM.png&w=570&h=172&zc=1&q=90)
Thanks to Google’s updates and peoples’ increasing use of social media, content marketing is quickly becoming one of the most effective ways for companies of all sizes to market their products and services. But what is content marketing, really? Why should companies care about – and try – it? How can you find ideas for your content marketing? For the
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We’ve had a lot of heartbreaking news stories in the past few years, and for many Twitter users that social network was the first place they heard about some of them. It can get emotional and a little overwhelming on Twitter as these tragedies unfold, and it’s a good time for your personal and company brand to make a positive
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If you’re paying any attention at all to online marketing, you know that content marketing is hot. Everyone’s telling you to create compelling content that will bring customers to your website and help you rank higher in search engine results. And then there’s social media. You know you should be getting likes and shares on social media platforms such as
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When many businesses start out using social media, they often focus on their number of Twitter followers, Facebook likes, etc. and desperately want to increase those numbers. That’s why “services” that offer hundreds of thousands of new “real” followers for $5 or $150 can look like a good idea. (Spoiler alert: They’re not.) Increasing your number of followers – or
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It can be very difficult to produce a Facebook business page that not only drives traffic but encourages conversation with fans. We found one example of a company that has managed to solve the Facebook riddle. They’re AFAR travel magazine (a.k.a. AFAR Media). With over 10,000 likes and over 15,000 Facebook fans, this multimedia-loving magazine is a perfect example of
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When Facebook introduced its new Timeline layout for business pages they dangled a marketers dream in front of our faces: the Cover Photo. It is the ultimate first impression. It’s the largest object on a company’s Facebook page—the viewer’s eyes travel straight to the photo. There’s one caveat—the Cover Photo can’t be used directly for marketing. In their terms of
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Yeah yeah yeah, we’ve all heard about Pinterest. It’s that silly site where you can post pictures of cute animals and home-baked cookies, right? Wrong! Pinterest is a growing social media power, just behind Twitter in referral traffic. The number of unique visitors has consistently grown since Pinterest’s inception and there’s no sign of a halt. And now that Pinterest is allowing businesses to have their own accounts, the
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Blogs aren’t exactly the new kid on the digital marketing block, but boy, they sure do get the job done. Here’s why I think you should seriously consider adding a blog to your company’s website. 1. A blog shows visitors you know your stuff Whatever your industry, potential customers probably want to know you understand it before they hand
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You’re diligent about writing for your company blog. You plan out blog posts, schedule them, respond to current events, and every post is thoughtful and appropriately seeded with your important keywords. But you’re still missing one vital component if you don’t have a Google+ profile that’s properly hooked up to your blog posts. This status is called Google Authorship, and
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Our Competitive Edge reports help marketers and business owners see who’s earning the most social media engagement – them or their competitors. The report also helps marketers get new ideas from comparing successful, engaging posts with unsuccessful ones. We thought it would be fun to try running the Competitive Edge for politicians competing in the 2012 election. We’ve compared the
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I received a great question from one of our Competitive Edge customers: What is the best Twitter URL shortener? As I dove into writing an answer, I took a step back and pondered whether it’s actually a good idea to use a URL shortener when posting in social media. After all, Twitter now has a built-in URL shortener, so you
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Yesterday I was amused by a post about how Facebook was testing paid post promotion in New Zealand. I thought it was a bit crazy, but dismissed it as not all that important. After all, the company was just testing paid post promotion, and I bet Facebook tests all sorts of things that never see the light of day outside
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Zappos’ Pinterest account is spectacular! Every brand needs to take notes on how they are using Pinterest. They are the perfect candidate for Pinterest : their product is visually interesting and their market demographic is mostly females between 25 and 54. And they are rockin’ it! Here’s what Zappos is doing right on Pinterest: 1. They mix up their
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It’s pretty easy to unfollow someone on Twitter. That’s both a good and scary thing. Getting Twitter followers is half the battle. But hanging on to them is just as important – especially because it’s the most engaged tweeters (or tweeple) who are the most valuable for helping you get your message out. They’re the ones who are paying attention,
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You knew it was coming. For the past half hour, you’ve been refreshing Twitter over and over, waiting for it. Not yet… Nooot yet… Nooot…Bang! You’ve got it: your 4,000th follower. Whether you’re closing in on it, long past it, or dreaming of it, you know how useful it is for your business – online, brick-and-mortar, or both – to
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YouTube isn’t the only video hosting website on offer, but it’s undoubtedly the biggest. YouTube also happens to be the second most popular search engine after Google, making it a very important site if you’re trying to attract more visitors to your website. If you want to use YouTube to boost your site’s search engine optimization (SEO) and your online
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Social media has forever changed the way companies market themselves. With Facebook’s population now more than double that of the United States, an arguably more active (though smaller) user base on Twitter, and sites like LinkedIn, Pinterest and Google+ attracting thousands of new people daily, there’s no denying the impact these sites are having on the business world . But
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Twitter is a powerful social network for business. And the more followers you have – meaningful ones – the more exposure you will gain from tweeting. (If you’re new to Twitter, I suggest reading Twitter 101 first.) Here are 10 tips for getting more people to click “Follow” on your Twitter account: 1. Write interesting tweets. Add something to the
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Would You Rather Buy from a Person, or a Brand? We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities. So, how do you stay human on Twitter? Don’t be afraid to BE a human being
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Share Your Expertise for SEO & More Customers When you write a blog post or article about something that matters to your customers and prospects, make sure you get the utmost value out of it. After all, it’s not so easy to produce a piece of writing, especially for busy business owners and one-person marketing departments ;-) You’ll reach a wider
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Why your social network activity fails to drive more business So, you heard this social media thing is all the rage, and decided to give it a go. You set up some profiles, sent out a few updates, followed a handful of people, and expected the interest and traffic to come charging in. You got…nothing. You’re asking yourself, “What have
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Tackling your business’s Facebook page can be overwhelming. Here are six easy and quick things you can do to make your brand’s presence on Facebook more effective. #1 Target Your Posts to the Right People Customize whether a post goes to all your fans, or only to people in certain countries or cities, or just to people who speak
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You Deserve More Blog Comments & Shares
“We publish on our blog every week – but no one ever comments or shares.” I wish I had a dollar – okay, $10 – for every time I’ve heard that. And when I look at the blogs people are complaining get no engagement, it’s rarely the content that’s the problem. People who put their hearts & souls into writing
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