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Archive for the ‘Glossary’ Category

What is Anchor Text?

Anchor text is text on a web page that is linked to another web page. For example, in this link the anchor text is “this link.” Backlinks (links from another site to your site) have always been important for SEO and how high a website ranks in search results.  The keywords in the anchor text of links to your site

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What is a NoFollow link?

Links on the Internet are DoFollow, or followed, by default. A DoFollow link lacks the NoFollow attribute, and so passes PageRank or link juice to the target web page – that is, the page it links to. The NoFollow attribute was introduced so that website owners could selectively tell search engine spiders to ignore specific links when it comes to

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What is a backlink or inbound link?

A backlink is a link pointing to a page on a website from a different site. People use the term “backlink” when they’re looking at the link from the point of view of the site that’s linked to. Backlinks are also referred to as inbound links as well. Backlinks have usually been thought of as the most important ranking factor

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What is a Keyword?

A keyword is a single word or phrase defining a topic, subject area or concept.  When people refer to keywords in websites and search engines, they’re talking about the words and phrases that tell search engines what a website is about. In a nutshell, your keywords are the words and phrases you want to rank for in search engines.  If

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