If you’re paying any attention at all to online marketing, you know that content marketing is hot. Everyone’s telling you to create compelling content that will bring customers to your website and help you rank higher in search engine results. And then there’s social media. You know you should be getting likes and shares on social media platforms such as
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You’re diligent about writing for your company blog. You plan out blog posts, schedule them, respond to current events, and every post is thoughtful and appropriately seeded with your important keywords. But you’re still missing one vital component if you don’t have a Google+ profile that’s properly hooked up to your blog posts. This status is called Google Authorship, and
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Dealing With Content Thieves You’ve spent months or years building your website and its content, and you’re proud of it. One day you find that some thrown-together website has copied your content and tried to pass it off as its own work. This is incredibly frustrating. Worse, this duplicate content forces search engines to decide which website is the original
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You Deserve More Blog Comments & Shares
“We publish on our blog every week – but no one ever comments or shares.” I wish I had a dollar – okay, $10 – for every time I’ve heard that. And when I look at the blogs people are complaining get no engagement, it’s rarely the content that’s the problem. People who put their hearts & souls into writing
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