![Content Marketing: Who, What, When, Where, Why & How [Infographic]](http://www.aboutus.com/wp-content/themes/u-design/scripts/timthumb.php?src=http://www.aboutus.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-29-at-10.13.28-AM.png&w=570&h=172&zc=1&q=90)
Thanks to Google’s updates and peoples’ increasing use of social media, content marketing is quickly becoming one of the most effective ways for companies of all sizes to market their products and services. But what is content marketing, really? Why should companies care about – and try – it? How can you find ideas for your content marketing? For the
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If you’re paying any attention at all to online marketing, you know that content marketing is hot. Everyone’s telling you to create compelling content that will bring customers to your website and help you rank higher in search engine results. And then there’s social media. You know you should be getting likes and shares on social media platforms such as
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Blogs aren’t exactly the new kid on the digital marketing block, but boy, they sure do get the job done. Here’s why I think you should seriously consider adding a blog to your company’s website. 1. A blog shows visitors you know your stuff Whatever your industry, potential customers probably want to know you understand it before they hand
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You’re diligent about writing for your company blog. You plan out blog posts, schedule them, respond to current events, and every post is thoughtful and appropriately seeded with your important keywords. But you’re still missing one vital component if you don’t have a Google+ profile that’s properly hooked up to your blog posts. This status is called Google Authorship, and
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It’s a terrible feeling. You spend months, even years building up your blog. You lovingly polish each post, find the perfect image for each one and publish it for the world to see. Then – for no apparent reason – some anti-social cyber-weasel hacks into your site. They might place links to not-so-family friendly sites in your footer or (if
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We’ve said it over and over again: One of the best ways to get your website ranking high in search results is to create great blog content that prompts people to link to it, share it in social media, and comment on the blog post itself. I’m about to blow our own trumpet here, and I hope you’ll forgive me.
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Dealing With Content Thieves You’ve spent months or years building your website and its content, and you’re proud of it. One day you find that some thrown-together website has copied your content and tried to pass it off as its own work. This is incredibly frustrating. Worse, this duplicate content forces search engines to decide which website is the original
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You Deserve More Blog Comments & Shares
“We publish on our blog every week – but no one ever comments or shares.” I wish I had a dollar – okay, $10 – for every time I’ve heard that. And when I look at the blogs people are complaining get no engagement, it’s rarely the content that’s the problem. People who put their hearts & souls into writing
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