Don’t let fancy moves ruin your SEO Website designers often employ technologies like Flash, JavaScript, Ajax, and Silverlight to make their sites attractive, fast, and easy to use. While there are great reasons to use these technologies, they can create problems when it comes to search engine optimization (SEO). Web page content that’s wrapped in a fancy package can be difficult –
Read more →A picture may be worth a thousand words, but an image on your website won’t be worth anything to search engines or a vision-impaired person if it doesn’t have alt text. What is Alt Text? Alt text (short for “alternative text”) gives people and search engines a way to “read” images or audio clips on a website. Technically speaking, alt text is
Read more →A backlink is a link pointing to a page on a website from a different site. People use the term “backlink” when they’re looking at the link from the point of view of the site that’s linked to. Backlinks are also referred to as inbound links as well. Backlinks have usually been thought of as the most important ranking factor
Read more →Make sure your important pages can rank A great page on your website will never rank well in search results – and be discovered by more people – if the search engines don’t know it’s there in the first place. First, some background: Search engines use computer programs called “crawlers” (or “spiders” or “robots”) to discover web pages and add
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Tackling your business’s Facebook page can be overwhelming. Here are six easy and quick things you can do to make your brand’s presence on Facebook more effective. #1 Target Your Posts to the Right People Customize whether a post goes to all your fans, or only to people in certain countries or cities, or just to people who speak
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What is PageRank? PageRank is all about reputation and the value of links. It’s a measurement of how important any web page is, based on the number of links to that page and the importance of the sites providing those links. PageRank is at the heart of Google’s ranking algorithm, which guides the company’s attempt to return the most relevant
Read more →Build search optimization into your site Even really good web designers can make structural, coding or design decisions that pose real problems for search engines. There’s so much detail involved in website creation, sometimes a design decision that’s great for users can have a big, unintended negative effect on your search rankings. It’s a real loss to your business if
Read more →Repair broken links for good SEO Most people redesign their websites every couple of years. Maybe it’s a cosmetic makeover, maybe it’s to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages, whether the links are from other sites or other
Read more →The page title is one of the most important ways that search engines determine what a web page is about. That means you should make sure each web page on your site has its own unique title, one that accurately reflects its content and purpose. And each page title should include the most important keyword or keyword phrase for that page: the words
Read more →Don’t split your link juice Most websites have a home page with something like index.php or default.aspx at the end of its URL – for example, MyWebsite.com/index.php There are sound technical reasons for that, which I’ll explain below. But just like your underwear, you really shouldn’t be showing that level of detail to the public. Even worse than an
Read more →Subdomains confuse search engines & searchers Did you know that if you own www.mywebsite.com, you also own: blog.mywebsite.com store.mywebsite.com and anythingelse.mywebsite.com? Each of these is a subdomain of mywebsite.com. You might think – and many web designers do think – that subdomains are a nice way to organize your website. People often put the company blog on blog.mywebsite.com, the product
Read more →Inbound links – also called backlinks – are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site’s SEO (search engine optimization) and boost its ranking in search engine results. That means more people may find the
Read more →No matter how beautiful or well written your email newsletter is, it can only be effective if people see it in their inbox and open it. Making sure your emails aren’t interpreted as spam by the reader or email client is vital to the health of your email marketing efforts. If you get marked as spam too much you can
Read more →A keyword is a single word or phrase defining a topic, subject area or concept. When people refer to keywords in websites and search engines, they’re talking about the words and phrases that tell search engines what a website is about. In a nutshell, your keywords are the words and phrases you want to rank for in search engines. If
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