Wprost.pl
Title
Wprost Online
Description
Its circulation and influence make the Wprost magazine the biggest opinion-forming weekly in Poland, being perceived, as one of the most prestigious periodical in the mass media market.
A pilot issue was published on 24th October, 1982 (the first issue on 5th December of the same year). Initially the circulation was 30,000 copies (in 1994 it exceeded 350,000 copies). The first issues contained 32 pages; since then, the number has increased to more than 110 pages per issue. Wprost is read not only in Poland, but also in the USA, Canada and Western Europe. Readers highly appreciate such columns as Rozmowa Wprost, Kadry, Playback, Z życia koalicji/Z życia opozycji, as well as analytical articles and ranking lists of politicians and political parties. Every year, in June, Wprost publishes a list of the 100 richest Poles, which is a special event. The ranking lists have been used a few times by Forbes magazine. Wprost was the first Polish magazine to publish ranking lists of universities.
Agencja Wydawniczo-Reklamowa Wprost, the publisher of the magazine, also runs its own advertising agency, thanks to which Wprost ranks among the top periodicals in Poland with regard to the number of advertisements published in every issue. Consequently it has the highest revenues from advertising in this market.
