TrileGiantLoyalty.com

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Affinion Loyalty Group>>>Home

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ALG is the premier provider of consumer loyalty/rewards programs for companies in the financial services and travel industries. You know how loyalty programs work - you earn points for activities such as purchases made on a credit card, for miles traveled in the air, or for stays in a hotel. You can redeem those points for all sorts of valuable rewards - air travel, gift certificates, merchandise. And, as a result, you become loyal to the company that provides the program.

Major credit card issuers and travel industry brands look to ALG to help them keep their customers loyal to their brands. Customers who make a purchase or two are great to have, but those who become FANS of a business - true advocates - are the most valuable. Not only do they purchase more and stay loyal to the company, they also rave about the brand to others.

With almost 25 years of experience, ALG knows how to create a fan base for a company. We understand every facet of loyalty programs: inspiring customers, utilizing customer data, and the challenge of creating a "customer for life." Through our complex and patented technology, we track and analyze the performance of every customer and every earned reward point that enters our system. This effort gives us invaluable insight into how variations in loyalty program design affect customers' behavior and, ultimately, the success of our client's program.