TimesB2b.com
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TIMES B2B
Description
The last decade of the twentieth century witnessed radical changes in the Indian business scenario. With liberalization of the economy foreign companies entered the domestic market with products and services that met global standards. New competition squeezed both sales volumes and profit margins of Indian companies, compelling them to invent new ways to survive in the new environment. Cost management at all levels of the value chain became the mantra for these companies. The purchase decision-makers are now constantly on the lookout for sources of competitive intelligence and information on industry best practices, latest market trends and contacts of vendors who can help them add value to their end-product Industrial marketing professionals have realized that building a brand image and making their presence felt at the right media would give them sustainable competitive advantage and hence are looking for new avenues for advertising their products and services. The advertiser is on the lookout for a media vehicle that can give maximum buck for their advertising spend.
The need for good quality specialized business magazines was felt not just by advertisers who were looking for good magazines like the ones in evolved markets, but also by the readers who were looking for relevant and up-to-date information on their industry. TOI also realized that it can integrate the power of broadsheet, magazines, the Internet and industry-events to build a critical base of loyalist communities and expose these audiences to advertisers.
It is with this mission that the Times Group set up the Times B2B Media Cell to meet the need for industry-specific platforms for manufacturers, suppliers and customers.
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- TIMES INTERNET LIMITED
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