TheCreativeForum.com
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TheCreativeForum.com - Graphic design, art and inspiration
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Get Creatives. Like Danny Ocean in Ocean's 11, or Charlie Croker in The Italian Job you'll have put together and manage a team with the right talent to tackle big, ambitious jobs. However, it's not always as easy as it looks. Here's some expert advice . . .
Bad Taste. In an attempt to stir jaded audiences, art directors increasingly reach for the "tasteless" card. Does it risk backfiring? And is it really ever appropriate? In A Question of Taste, A.J. Kandy explores the use of bad taste in advertising/marketing campaigns and whether or not short-term gains outweigh the potential long-term consequences.
Taking over. Art direction is often about working within rules set down by others, wrangling less-than-perfect art assets and reconciling conflicting graphic standards. Avoid the frustration with Tips for Creative Takeover . . .
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