Starbucks.com is Starbucks coffee company, founded in Seattle
Starbucks Coffee
Starbucks is a public limited company quoted on the NASDAQ stock exchange under the symbol SBUX. The headquarters of the company is at Seattle, USA. It has employee strength of 115,000 and a web presence at Starbucks.com. The primary business of the company is the management of over 13,000 coffee shops in more than 35 countries. Around 7500 shops are owned by the company exclusively. The rest of the 5,500 shops are run by franchisees and licensees.
The products of the company include coffee, food items as well as beans, coffee accessories and teas. The Seattle Best Coffee and Torrefazione Italia coffee brands are owned by the company. The outlets for its products are grocery stores and Starbucks coffee shops.
During the year 2006 the company had net sales of $7,786 million and a net income of $564 million. The Chairman of the company is Howard D.Schultz and the President and CEO of the company is James L.Donald. The major competitors of the company are Dunkin, Nestle and Tim Hortons.
Vision and Mission
Starbucks strives to provide a ‘great work environment’ in which all members are treated with ‘respect and dignity’. Diversity is regarded as essential to business. Customer satisfaction is the primary goal and excellence is regarded as the corner stone of success in purchasing, roasting and delivering fresh coffee to its customers. While profits are important, the company strongly believes in contributing to the community and environment.
History
Gordon Bowker, Jerry Baldwin and Zev Siegl started the first Starbucks coffee shop in Seattles Pike Place Market in 1971. Howard Schultz who became the sales and marketing manager of the store in 1982 expanded the business by acquiring the Peet’s coffee shop in 1983. However, he left the store in 1985 and founded the Il Giornale and acquired the Starbucks chain from the original owners in 1987 and renamed his company Starbucks. With this began the era of expansion for the company. The Company went public in 1992.
The first East Coast store was opened in Washington DC in 1993. The stores were spread across Rhode Island, Idaho, North Carolina, Arizona, Utah and Ontario in America. It also expanded into Florida, Michigan and Wisconsin. The Frappuccino beverage was introduced in 1995. Residents in several parts of the country began protesting against the aggressive expansion of the Starbucks Company to the detriment of local stores. The company responded by stepping up advertisements.
The company entered into a partnership with Dreyer and began sales of Starbucks Ice Cream. The partnership with Pepsi-Cola resulted in the sale of Frappuccino beverages in bottles. The company entered into a partnership in 1998 with Kraft foods for distributing Starbucks coffee in supermarkets. It also acquired the UK-based Seattle Coffee Company during the same year. 1999 saw the acquisition of Pasqua Coffee Co. and Tazo Tea company.
Overseas Expansion
Overseas expansion began in 1996 with the opening of Starbucks stores in Japan, Hawaii and Singapore. Stores were opened in Taiwan, Thailand, New Zealand and Malaysia by 1998 and in China and South Korea in 1999. Japan had more than 100 Starbucks stores in Japan by early 2000 when Schultz decided to start the new millennium by stepping down from the post of CEO of the company and becoming the chief global strategist. Orin Smith took over as CEO, while Schultz focused his attention on expanding the company’s business into the continental Europe by opening up stores in Switzerland and Austria. The company had more than 500 stores in the Pacific Rim, by 2003 and was aiming to reach a similar figure in the UK. By 2005 the company owned 10,000 Starbucks stores.
Starbucks has recently diversified its business into music and film making. The film Akeelah and the Bee was co-produced by Starbucks Entertainment in 2006.
Web presence
The company launched its website in 1998 and Schultz spelled out the dreams of becoming a mega cyber merchant. However, the revenue shortfall in 1999 forced the company withdraw from the cyber venture and focus attention back on offline business. See Starbucks.com
Principal Subsidiaries
Olympic Casualty Insurance Company; Seattle Coffee Company; Starbucks Capital Asset Leasing Company, LLC; Starbucks Coffee Company (Australia) Pty. Ltd.; Starbucks Coffee Canada, Inc.; Starbucks Coffee Holdings (UK) Limited; Seattle Coffee Company (International) Limited (U.K.); Starbucks Coffee Company (UK) Limited; Torz & Macatonia Limited (U.K.); Starbucks Coffee International, Inc.; Coffee Concepts (Southern China) Ltd. (Hong Kong); Coffee Concepts (Guangdong) Ltd. (China); Coffee Concepts (Shenzhen) Ltd. (China); Rain City C.V. (Netherlands); Emerald City C.V. (Netherlands); Starbucks Coffee EMEA B.V. (Netherlands); Starbucks Manufacturing EMEA B.V. (Netherlands); Starbucks Coffee (Deutschland) GmbH (Germany); Starbucks Coffee (Ireland) Limited; Starbucks Coffee Trading Company Sarl (Switzerland); Starbucks Coffee Agronomy Company S.R.L. (Costa Rica); Qingdao American Starbucks Coffee Company Limited (China); Starbucks Coffee (Dalian) Company Limited (China); Chengdu Starbucks Coffee Company Limited (China); Starbucks Card Europe, Limited (U.K.); Starbucks Coffee Asia Pacific Limited (Hong Kong); Starbucks Coffee Singapore Pte. Ltd.; Sur-Andino Café S.A. (Chile); Starbucks Coffee (Thailand) Ltd.; Starbucks Global Card Services, Inc.; Starbucks Manufacturing Corporation; Urban Coffee Opportunities, LLC.
Principal Competitors
Caribou Coffee Company, Inc.; Diedrich Coffee, Inc.; Dunkin' Brands, Inc.; Peet's Coffee & Tea, Inc.; Panera Bread Company; Cosi, Inc.; ABP Corporation; Tully's Coffee Corporation.
Starbucks in the Coffee Industry
Starbucks has only a 2% share of global coffee bean production. They have become the largest buyer of the Certified Fair Trade coffee in North America with a 10% share of the global market. They are the only licensed company to sell Certified Fair Trade coffee in 23 countries. The company’s brands have won a number of awards.
Languages
English
Address
- 2401 Utah Ave South,
- Seattle WA 98134 US
Additional Information
Related Domains
External Links
- Stock: SBUX
- Alexa: StarBucks.com
