PrivateWhiteVC.com is a totally unique British designer menswear brand.

The Journey


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The Brand


Private White V.C. is dedicated to delivering quality designer menswear using the finest British materials and craftsmanship. The collection is designed by former head of Dunhill menswear, Nick Ashley and directly influenced by Jack White’s own wardrobe. The result is wearable contemporary garments which balance both timeless style and functionality.

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With unparalleled attention to detail and a clear tip of the hat to traditional menswear, Private White V.C. is a brand for the modern gentleman who demands integrity, style and durability from his clothing.

Made in Manchester
Jack, the man behind Private White V.C. started his apprenticeship after World War
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One. The Factory in Manchester has been around since before Jack and he later became the owner of Private White V.C.

Cooper & Stollbrand is the name that the factory is known by and it is staffed by a great number of local people. Generations of families have worked there together. Keeping with tradition, all the materials are sourced locally where possible with the majority of cloth being supplied from the mills in the surrounding area. Most of the partnerships that Private White V.C. has with their suppliers date back to the times of Jack White himself.

Materials
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Most Materials, including Private White V.C.’s very own signature cloth are made at Mallalieu’s of Delph, only a couple of miles from the factory, situated on the border between Lancashire and Yorkshire. The mill is an interesting collection of tradition and technology as the transformation from yarn to cloth becomes a reality.


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With the yarn sourced from Gledhill’s across the valley and the workers again time-served local apprentices, Private White V.C.’s commitment to British heritage is something Jack himself would be proud of. And as a true Yorkshireman, he’d be even prouder that the mill’s washing water comes direct from the moors behind.

The Factory


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There are many rooms within the factory which is nestled in the heart of Manchester. You can read more about the rooms and the people involved at the Private White V.C. website.

Meet Private White

Private Jack White V.C. was awarded the Victoria Cross on the 27th June 1917. This award is the highest and most prestigious honour that can be awarded to British and Commonwealth forces.

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Private Jack White continued in active service until the end of the war...More can be read about Private Jack here.

Contact Private White V.C.


Private White V.C. is like a family, just go to their blog to see them express wishes to co-workers, job vacancies and more.

You can also see them on social media:
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