Trader Publishing Company is the nation's leading producer of specialty classified advertising publications including Auto Trader, For Rent, Harmon Homes and The Employment Guide. Trader publishes 778 paid and free publications with a total circulation of nearly 9 million per week. We own and manage 79 websites receiving 8.2 million unique visitors per month (as measured by comScore Media Metrix), targeting the automotive, apartment rental, residential real estate, and employment markets. We also own and operate the nation's largest paid and free magazine distribution system serving 636,000 outlets every week and 11 regional printing plants across the US. Formed in 1991 to address the continued increase in demand for more targeted channels for classified advertising, Trader employs more than 10,000 people throughout 211 cities in 47 states with operations in Canada and the UK, as well as sales representatives in Belgium, Germany, Australia and China.
Over eight years ago, Bill developed the idea to publish a cruising powerboat magazine as a result of his own search for a trawler. With his wife, Laurene, the couple was in the midst of switching to a cruising powerboat after years of sailing. They decided to launch the magazine to help the growing number of people who shared this same interest in joining the wonderful cruising under power lifestyle. (See Philosophy of PassageMaker for the whole story!) Cofounders of PassageMaker Magazine, Bill and Laurene Parlatore are Editor In Chief and CEO respectively. Bill spends most of his time aboard trawlers and passagemakers-writing and photographing interesting and new boats around the country and visiting the builders around the world! He never misses a boat
show, focusing on identifying new products helpful to trawler owners and enjoying his conversations with the magazine's many readers. As CEO of PassageMaker Magazine, Laurene focuses on the magazine's business activities. Working with advertisers, making sure the magazine is available in as many stores as possible for the cruising community, and creating new directions for the company, including the TrawlerPort event series. Also at the many boat shows, Laurene can always be found in some conversation with a reader, advertiser or TrawlerPort speaker catching up since their last meeting!
- Consumer Magazine Group, 100 W. Plume St
- Norfolk VA 23510 US
- Alexa: PassageMaker.com