Ipsos.com Market research and trends survey services

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Ipsos » The Global Market Research Firm

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Research Rooted in Reality

Welcome to Ipsos, a company of inquiring minds and passionate people giving a voice and shape to the thoughts of millions of individuals around the world. We explore, probe and challenge conventional wisdom. We assess market potential and interpret market trends. We test products and advertising, and help our clients build long-term relationships with customers. We study audiences and their responses to various media. We measure public opinion around the globe.

The latest edition of Ipsos Ideas, our global magazine, examines how the new information technology paradigm – with the Internet, the mobile phone, G3 technology, and borderless virtual communities – affects data collection capabilities, methodologies, and our understanding of people around the globe.

Experts from around the world analyze the data collection revolution, giving an overview of major market trends and explaining what it means for businesses.