If..Else started out life in January 2004 as an informal way for me to collate the random bits and pieces that I find as I browse the net. Gradually, it's transformed itself into becoming both a showcase site as well as a place for me to add my voice to the web.
Since September 2005, If..Else has also been a member of the 9rules network, a social community which aims to showcase good content.
Thanks to this site, I'm also the most popular Phu on the net according to Google. For more information on the author, visit my about page.
- Alexa: IfElse.co.uk