GoogleAnalytics.com is Google's free web analytics tool.
Enterprise-class web analytics
Tracking, measuring and optimizing website traffic and performance are integral to online success. As it turns out, the process can also be fun, especially when it's free.
Hosted on the same enterprise platform that supports Google's world-class search engine, Google Analytics is safely used by Fortune 500 companies, e-commerce startups and celebrity bloggers to track, measure and optimize website performance.
Friendly to both marketers and webmasters, Google Analytics presents an easy-to-use online interface and tools for discovering how users:
- Find site content
- Utilize new features
- Respond to purchasing, marketing and lead-generation campaigns
Website measurement and optimization with Google Analytics
"We needed to continuously isolate our products -- news, editorial, blogs and more -- and see how each one was performing over time," says Chief Technology Officer Paul Berry.
Whereas most web analytics tools come at a price, Google Analytics is free. That's a key benefit, Berry says.
Google Analytics gives us all the features of a high-end analytics package and delivers the data we need to continuously optimize site performance. And at no charge, the price is right.Paul Berry
Bloggers use Google Analytics software to track and improve blog content. Useful statistics include top referring sites, most-searched keywords and where AdSense pays.
Using Google Analytics
New users typically start out by using Google Analytics Graph Mode to study statistics such as daily unique visitors, average time on the website, keyword conversions and bounce rate.
As users become more sophisticated, they can set up new campaign goals, compare benchmarks with similar sites, generate automated email reports and even access the Google Analytics API to create new features or customize existing ones.
Technical support is available from the following sources:
- Google Analytics Help Center
- Google Analytics User Forums
- Google Analytics Blog
- Google Analytics Authorized Consultants