FashionFair.com manufactures cosmetics for African-American women
Title
Fashion Fair Cosmetics | Home
Description
Fashion Fair Cosmetics, a division of Johnson Publishing Company, was started from scratch. With an idea and 20 bottles from a chemist, John H. Johnson [1918 - 2005], founder of EBONY and JET magazines, created the largest Black-owned cosmetics company in the world.
For many years, Black women's needs had been ignored by the major cosmetics industries. Existing products were not marketed or sold to meet the particular needs of women of color. Many women with deeper skin tones were to choose from products that were clearly made with fair skin tones in mind.
When Johnson noticed that models in EBONY Fashion Fair, the company's traveling fashion show, mixed foundations to create the right blend to match their hues, he was driven into action. First, Johnson approached existing cosmetics companies and urged them to create a line specifically to meet the needs of Black women. When no one took up the challenge, Johnson and his wife, Eunice W. Johnson, decided to take the matter into their own hands. They went to a private lab that created permanent formulas out of the mixtures the models had been making.
Languages
English
Contact
- JOHNSON PUBLISHING COMPANY
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- CHICAGO IL
- United States 60605-2103
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- 312 322 4847
Additional Information
Related Domains
External Links
- Alexa: FashionFair.com
