EnergyMarketing.info

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Ove Lundberg

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Internet Marketing Advantage

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Using Web Technology as a Means to Strengthen Competitive Advantage

Many firms underestimate the value of using their websites to gain significant competitive advantage in their given markets. Most businesses only utilize their website as a means of displaying their corporate profile, list of products as well as things like their contact details and email address. At the risk of ¡°preaching to the converted¡± I thought I would highlight some of the ways that a firm's website, when used as an effective Internet Marketing Channel, can enhance competitive advantage.