CPXInteractive.com offers global online advertising and marketing services
Title
CPX Interactive: a progressive online ad network and global marketing company
Description
Excerpted from the website:
OVERVIEW
strategy + distribution CPX Interactive is redefining the ad network landscape. By layering ROI-driven strategies on top of its own global distribution model, the company offers clients more than just the promise of a successful campaign-we actually possess the means to deliver a successful campaign.
"what makes CPX different?"
The best answer may lie in how we describe ourselves- a progressive online ad network and global marketing company. Let's break that down:
progressive (philosophy)
Dictionary.com defines "progressive" as "...favoring or advocating progress, change, improvement or reform, as opposed to wishing to maintain things as they are...." This describes CPX perfectly.
From our early embrace of the social media space, the open exchange model, dynamic pricing and 100% inventory monetization to our development of a dedicated music and entertainment division (Caliber 1 Media™), a philanthropic division (CPXample™), industry-leading conversion-oriented campaign creative and multiple advertiser offerings, CPX Interactive continues to push the envelope of what it means to be an ad network.
online ad network (distribution)
Ultimately, the CPX network is a nexus of quality advertisers and publishers, all leveraging the collective strength, reach and efficiency of a progressive online marketing powerhouse. Advertisers leverage the network to receive optimized global reach at dynamically efficient pricing, while publishers realize the benefit of our 100% inventory-fill philosophy.
advertiser offerings include:
straight run of network (RON) Campaigns where the goal is scalable reach at lowest possible costs.
targeted RON Campaigns where specific audiences are reached through combinations of performance and behavioral targeting strategies.
premium network Campaigns where advertisers can select channels populated by the highest profile sites within their respective categories.
global (reach) The ad network serves more than 24 billion global impressions to over 195 million unique users across more than 6,000 publisher websites in more than 60 countries every month. In fact, to meet the demands of its ever-growing stable of global clients, 2008-09 will see offices opened in Italy, Spain, Turkey, Argentina and China.
marketing company (strategy)
CPX enjoys a unique position in its understanding of how marketing success can be achieved (and often redefined) by leveraging the ever-unfolding truths of the Internet. While traditional online ad networks are all about distribution, CPX Interactive believes that client relationships are about more than simply serving ads. CPX understands that its ability to service clients will ultimately be judged by its ability to internalize and deliver on a client's specific goals.
CPX Interactive creates interactive online campaigns that are designed to build brand awareness and deliver on ROI goals. CPX strategic services range from conversion-oriented creative development to more campaign-specific strategies, such as Web 2.0 immersion and "long-tail" branding.
Address
- 1600 Stewart Ave. Suite 401
- Westbury, NY 11590
Contact
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- New York: 800.368.1872
- Los Angeles: 818.981.3042
- Contact Form
Logos
Additional Information
A company's mission statement should act as a compass for its growth and evolution. Without a clear mission to guide it, a company can, too easily, run astray of its plotted course. And yet, a mission statement that is too constricting may not allow a company to reach its highest potential.
Here is CPX Interactive's mission statement:
Our mission is to achieve and maintain a position of unparalleled excellence within the interactive marketing space.
To accomplish this, we will consistently demonstrate the highest levels of integrity, operational transparency and value delivery... to both our advertisers and publishers.
Our vision includes the development of new and innovative interactive strategies, processes and platforms that deliver on, and leverage, these goals.
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