Become.com offers consumer products & rate comparison online

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Become - Comparison Shopping and Research Engine

Be smart. Be thrifty. Just be.

Become.com was founded in early 2004 by Michael Yang and Yeogirl Yung, two Silicon valley entrepreneurs that had previously found success with a similar concept, MySimon (sold to CNET in 2000). Become's focus on both product research and comparison shopping is what sets it apart from its competitors (Froogle, NextTag, PriceGrabber, BizRate, Yahoo! Shopping, MSN Shopping).

Research

The research funtion implements Become's AIR (Affinity Index Ranking) system to eliminate irrelevant and non-shopping related information from its web crawl. Users are provided with a Google-like list of natural results derived from their query, and each is categorized as a product review, buying guide, discussion forum, or page containing extra product information. The search-zoom feature allows the user to refine the search between any or all of these categories. In addition to crawled product information, Become's News Search Technology sifts through hundreds of US news sources to return the most recent news items to your search.

Shopping

With over 5,000 merchants and 20 million products to browse through, Become offers a wide variety for any shopping need. Browse through products with multiple filters, including a local search function and a boutique view for the more visually oriented shopper (mouse over for product details). Not sure what to shop for? No problem. Check out recent searches from other users or Become's blog, Pocket Change, for some direction on popular or interesting products. Once you'you're ready to make a purchase, Become will calculate the total cost for you so you won't be surprised by any hidden shipping charges.