BackCountryCorp.com operates outdoor equipment retail stores in Utah
About BackCountryCorp.com
Backcountry.com is a pure online retailer focused on outdoor gear for the serious recreational athlete. The site aggregates only the best outdoor gear from top brands such as The North Face, Oakley, Burton, Rossignol, K2, and more than 200 other powerful brands.
Backcountry.com
The idea for Backcountry.com came from a series of brainstorming sessions where Jim Holland and John Bresee were trying to understand how a love of backcountry skiing and the Internet could be combined. Bresee ran a Website for his ski resort newspaper and had come to understand both the power of the Internet and the futility of trying to make money from a content site. After much research—and backcountry skiing—it was determined that it would be possible to bring together a community of backcountry skiing experts who sought the best gear available.
Taken from http://www.backcountrycorp.com/corporate/section/0/index.html
Big-name competitors did not scare Backcountry.com away from the outdoor scene. After only one year of operating, Backcountry.com was "profitable," seeing "sustained triple digit growth every year since" (www.backcountrycorp.com/corporate/section/0/index.html).
