edit MicroProfile

• Easy to compare across pages
• Used in lists that compare sites/people
• Extreme pressure toward concision
• Content
  • Artful summary ... twitter's 140 character limit
  • <= 4 keywords
  • Rating
  • favicon
  • Icons ... for example, tennis courts, covered picnic area, etc
• Examples
  • NutraThai.com.hk/MicroProfile
  • OrthoCycle.com/MicroProfile
  • StJude.org/MicroProfile

edit Profile

• Rewards the reader in their first glance
• Consistent (formatting and style) across pages
• Shows up on top of page
• Pressure toward concision
• Content
  • <= 8 keywords
  • Address
  • Logo
  • Map
  • Short description < 500 characters

edit Detailed Profile

• Rewards a closer look
• Trustworthy
• Tells the story of why and how
• Example NutraThai
• Diverse