Facebook just rolled out a new plug-in that integrates with WordPress. You’re probably thinking, “Great, a new tool to learn about and add to the list of social media to-do’s already on my plate”.
I agree, it’s exhausting the way that Facebook is always rolling out changes and new add-on’s, but there’s good news. Facebook’s WordPress tool is easy to set up and pays off big for businesses.
Why you should install Facebook’s plug-in on your WordPress site:
1. Increase your reach and social connnections: When you post on WordPress, you have the option of posting to friends’ or pages’ timelines by mentioning them – these mentions show up in the post itself and populate the mentioned timelines with the post. It’s a great way to spread your new content and encourage others to read your post and share it, whether they come to it from Facebook or your website.
The new plug-in will post to an author’s Facebook timeline every time they add new content to your site. Plus, a new recommendations bar makes it easy for users to like and share your posts and add what they’re reading to their timeline giving your website and post even more exposure.
2. Make it easy to post to Facebook regularly: You can specify a Facebook page on which to post new content, so every time you post, that page is populated. This can work for new pages and posts.
3. Increase your SEO: Facebook says that comments are SEO supported. I’m not sure what they mean by that, but I do know that Google informs search results based on your social activity. Social media directly affects SEO now, so making it easy for your website visitors to share what you post or add to your website is more important than ever.
4. Make analytics easy: The new Facebook tool integrates with Insights to make watching analytics easy. You want your posts to be relevant and valuable to your customers for increased engagement and, for Facebook, that means watching your pages’ Insights and using that information to determine what and when you post.
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This article was written by Meg Hartley of AboutUs. Meg Hartley is an account manager for AboutUs where she helps clients with their social media and blog content creation and strategy. Get in touch with her on Twitter: @meg_hartley.