Facebook just rolled out a new plug-in that integrates with WordPress. You’re probably thinking, “Great, a new tool to learn about and add to the list of social media to-do’s already on my plate”.
I agree, it’s exhausting the way that Facebook is always rolling out changes and new add-on’s, but there’s good news. Facebook’s WordPress tool is easy to set up and pays off big for businesses.
Why you should install Facebook’s plug-in on your WordPress site:
1. Increase your reach and social connnections: When you post on WordPress, you have the option of posting to friends’ or pages’ timelines by mentioning them – these mentions show up in the post itself and populate the mentioned timelines with the post. It’s a great way to spread your new content and encourage others to read your post and share it, whether they come to it from Facebook or your website.
The new plug-in will post to an author’s Facebook timeline every time they add new content to your site. Plus, a new recommendations bar makes it easy for users to like and share your posts and add what they’re reading to their timeline giving your website and post even more exposure.
2. Make it easy to post to Facebook regularly: You can specify a Facebook page on which to post new content, so every time you post, that page is populated. This can work for new pages and posts.
3. Increase your SEO: Facebook says that comments are SEO supported. I’m not sure what they mean by that, but I do know that Google informs search results based on your social activity. Social media directly affects SEO now, so making it easy for your website visitors to share what you post or add to your website is more important than ever.
4. Make analytics easy: The new Facebook tool integrates with Insights to make watching analytics easy. You want your posts to be relevant and valuable to your customers for increased engagement and, for Facebook, that means watching your pages’ Insights and using that information to determine what and when you post.
You can also keep track of any changes in your Facebook and other social media rankings compared to your top 3 competitors with our Competitive Edge product. Get a free week.
Comments/Questions? Leave them below.
This article was written by Meg Hartley of AboutUs. Meg Hartley is an account manager for AboutUs where she helps clients with their social media and blog content creation and strategy. Get in touch with her on Twitter: @meg_hartley.
Personally, I would rather have rectal surgery without anesthesia than install anything from FarceBook on any site I own or manage.
FB epitomizes the very worst of the Web in terms of ethics, privacy, and security; and that’s not even considering that Digital Skies Technologies (a major FB stakeholder) is believed by every western government to be a front company for the Russian Mob — the world’s biggest perpetrator of cybercrimes and identity theft.
But if you want to give FB and its Russian Mob partners access to your site or blog, then go for it. Myself, I’d rather just drive down to Brighton Beach and hand over my wallet and birth certificate to the first guy name Igor, Boris, or Ivan that I come across. At least I could stop at Sheepshead Bay and get a decent seafood dinner while right there in Brooklyn.
RJM
i don’t think that facebook can spoil its name by doing these kind of activities… nvr heard of anything like this… evn i’m using this plugin on my site.. thnx Meg Hartley… :)
Personally, I always distrust new plugins until they have been around for at least a Year. Also, I would need to see good reviews from vast majority of users before I would be interested. Facebook I wouldn’t trust as far as I could throw them.
Cheers for the chance to read your article Meg.
Richard, loved your comment. It made me laugh…Specially the first paragraph.
I am new to this: creating a website/blog, using social media tools and searching for the most adequate plugin for my blog.
I do not have a facebook account nevertheless, I realize how powerful it is in order to increase your visibility on the web. I do agree with you Richard to some extent though, but I might try that fb’s plug-in.
Cheers
I am new to this: creating a website/blog, using social media tools and searching for the most adequate plugin for my blog.
I do not have a facebook account nevertheless, I realize how powerful it is in order to increase your visibility on the web. I do agree with you Richard to some extent though, but I might try that fb’s plug-in.
Personally, I always distrust new plugins until they have been around for at least a Year. Also, I would need to see good reviews from vast majority of users before I would be interested. Facebook I wouldn’t trust as far as I could throw them.
Cheers for the chance to read your article Meg.
I was more than skeptical to ad this new plug in. This plug in has worked great for me and I really like it on my blog. It allows you to connect your facebook page and blog easily. So far so good :)
I am confused here. I have a woredpress blog which connects to feedburner , then feedburner shoots it out to twitter which shoots it out to facebook? So why do I need this plug in , I am missing something here? Thanks for your time newbie here.